As the luxury real estate market flourishes, developers are increasingly integrating interior design to enhance the appeal of their properties, responding to the desires of discerning homebuyers.

Tapping into a $32 Billion Market

India’s home decor market is currently valued at over $32 billion, yet less than 10% is controlled by organized players. Recent years have seen a surge of new entrants like Livspace, HomeLane, Infurnia, and Spacejoy, prompting developers to innovate in the design space.

According to industry experts, partnering with interior design firms or launching in-house design departments allows developers to offer comprehensive packages that attract buyers. A Bengaluru-based developer noted that this strategy could lead to better conversion rates for property sales.

The Evolution of Home Interiors

Gopalan Enterprises, a prominent player in Bengaluru, recently introduced an in-house design service called ‘Grham.’ The company reports that 70-80% of their customers inquire about these services when purchasing an apartment. With a focus on modern conveniences and luxury, Gopalan’s offerings align with growing consumer expectations for fully furnished homes.

Experts highlight a shift in consumer preferences; buyers today want their homes move-in ready, reflecting their personal style while also offering high-quality finishes.

Rising Demand in Commercial Spaces

The trend isn’t confined to residential real estate. The commercial sector is also adapting, especially with the rise of flexible workspaces. Developers are incorporating amenities that enhance the employee experience, shifting away from traditional office designs. For instance, IndiQube recently launched a unique experience center in Bengaluru, showcasing innovative workspace design elements.

Co-Living: A Game Changer

The burgeoning co-living sector is further influencing design trends. Developers are now focusing on functional and community-oriented designs, appealing to younger demographics. Industry leaders emphasize the importance of modular designs and smart home integrations to meet the needs of modern tenants.

Competitive Strategies in Interior Design

As real estate firms embrace interior design, those in the sector are exploring partnerships with high-profile designers. Bonito Design, for instance, has collaborated with renowned names like Gauri Khan to broaden the appeal of their offerings. Similarly, fashion designer Kunal Rawal has teamed up with luxury real estate brands to create exclusive living spaces.

Experts suggest that these collaborations not only elevate the aesthetic quality but also cater to a growing consumer demand for status and style.

The intersection of luxury real estate and interior design is reshaping the landscape of home buying in India. As developers continue to innovate and expand their offerings, the focus on creating unique, personalized living spaces is set to enhance the overall real estate experience. This trend is indicative of a larger shift in consumer expectations, where quality and customization take precedence.

As per a report from Hindustan Times, the future of real estate will likely depend on how well developers can integrate design into their core offerings.