Balenzia, India’s leading socks brand, is thrilled to announce the grand opening of its newest store at Pune International Airport. This strategic move represents a significant milestone in the company’s growth, focusing on increasing brand visibility and reaching a wider audience by offering its renowned selection of high-quality, stylish socks at a prime location.

A Key Location for a Growing Brand: Pune International Airport

Pune International Airport, located in a city famed for its educational institutions, robust IT and automotive industries, and rich cultural heritage, serves as a crucial transit hub for diverse travellers. From business professionals and students to tourists and families, the airport sees a constant flow of domestic and international passengers. With its latest store, Balenzia is set to cater to this broad audience, offering socks that merge comfort with contemporary style to enhance every traveller’s journey.

Strategic Expansion: Enhancing Brand Visibility

The decision to open a store at Pune International Airport comes as part of Balenzia’s ongoing efforts to strengthen its presence in key markets. By positioning itself in this busy transit hub, the brand taps into a steady stream of passengers who value convenience, quality, and style. This location allows Balenzia to connect with individuals on business trips, academic ventures, or leisure travels, offering products that blend functionality with fashion.

“We are excited to establish our presence at Pune International Airport, a key location that aligns with our strategy to expand our footprint and connect with a diverse customer base,” said Shruti Gupta, Head of Strategy at Balenzia. “This new store reflects our commitment to being available wherever our customers are.”

Meeting the Needs of a Dynamic Customer Base

As Pune attracts a wide variety of people—from frequent business flyers to families on vacation—Balenzia’s new store is designed to cater to all. Whether a traveller needs extra comfort for a long flight, a sleek and stylish option for a business meeting, or fun designs for a family trip, Balenzia offers a range of products that suit every occasion.

Gupta added, “Pune is a dynamic city, and our store is designed to provide a seamless shopping experience that combines convenience with our promise of quality. We are dedicated to meeting the varied needs of all travellers.”

Merging Fashion with Functionality: A Seamless Travel Experience

Balenzia’s presence at Pune International Airport enhances the travel experience by offering products that marry functionality with fashion. The company’s socks are crafted with the highest quality yarns, ensuring comfort, breathability, and durability. Whether embarking on a long-haul flight or attending a business event, travellers can find the perfect socks to match their needs.

As the brand deepens its engagement with customers, Balenzia aims to make every journey more enjoyable, offering travellers a way to stay stylish and comfortable at every step of their trip.

Store Location:

Pune International Airport
NITB, Domestic SRA
New Airport Rd, Lohegaon
Pune, Maharashtra 411032

About Balenzia:

Balenzia is committed to helping customers stand out with sophisticated designs, styles, and colours. As a leader in premium socks, the brand offers a wide range of products crafted from the finest materials, combining unbeatable comfort with modern styles. With over 70 licensed properties, including DC Comics, Warner Brothers, HBO, Disney, Marvel, and more, Balenzia continues to innovate and provide socks for every occasion, from casual to formal wear.

By adhering to the highest ethical manufacturing standards, Balenzia ensures that its products are sweatshop-free, crafted in favourable working conditions, and made with a focus on fair treatment and sustainability.

Balenzia’s newest store at Pune International Airport signifies the brand’s continued commitment to quality, convenience, and style, ensuring that travellers are always well-equipped for their journeys.