Gurugram’s Real Estate Market Sees Resurgence as Buyers Flock to Affordable Luxury Homes

In a remarkable testament to the growing demand for luxury housing, ATS Homekraft has successfully sold all 340 units in the first phase of its latest project, ‘Sanctuary 105,’ located along the Dwarka Expressway in Gurugram. This impressive feat, achieved within a short span, has generated sales valued at Rs 825 crore, highlighting the strong interest from end-user customers.

A New Vision for Residential Living

Launched earlier this month, ‘Sanctuary 105’ is a premium residential project set across 13 acres in Sector 105. The initial phase garnered overwhelming interest, with over 700 potential buyers expressing a desire to purchase homes in the development. This reflects a significant shift in the real estate landscape, particularly as the post-COVID market evolves.

As per experts, the Gurugram real estate market has experienced a surge in new projects priced above Rs 5 crore, creating a noticeable gap for affordable luxury options. The Managing Director of ATS Homekraft emphasized that this project aims to fill that void, targeting end-users and first-time homebuyers.

Innovative Design Meets Practical Luxury

The project’s design is geared toward exclusivity, with each tower accommodating only two apartments per floor. This thoughtful approach not only enhances privacy but also adds a luxurious touch to the living experience. Plans are in place for the development of approximately 750 apartments, encompassing a built-up area of 23 lakh square feet and a saleable area exceeding 16 lakh square feet.

In addition to residential offerings, the project will feature 1.3 lakh square feet of high-street retail space, providing residents with convenient access to shopping and services. Construction has already commenced, signaling the company’s commitment to delivering quality housing in a timely manner.

A Strategic Response to Market Needs

ATS Homekraft, part of the prestigious ATS Group and backed by HDFC Capital as an equity partner, is poised to capitalize on the strong demand for housing across major Indian cities. With plans to launch additional projects within the fiscal year, the company aims to further address the needs of prospective buyers in a competitive market.

Industry analysts have noted that the rapid sell-out of ‘Sanctuary 105’ can be attributed to the brand’s reputation for quality and the attractive pricing strategy that differentiates it from competitors. Gurugram-based real estate brokerage firm V S Realtors has highlighted the significance of these factors in driving sales within such a brief timeframe.

Proven Track Record of Success

ATS Group has a long-standing presence in the real estate sector, having delivered over 50 million square feet of developed space. Currently, the group has an additional 30 million square feet under development across key markets, including Delhi-NCR, Punjab, and Mumbai. This robust track record underscores the company’s capability to meet the evolving demands of the housing market.

As the real estate landscape continues to transform, the successful launch and rapid sales of ‘Sanctuary 105’ mark a pivotal moment for both ATS Homekraft and the Gurugram housing market, setting a promising tone for future developments.