Growing Demand for Premium Products
As the festive season kicks off, consumers are showing a strong interest in premium products like AI-enabled washing machines and smart ACs. Many brands are launching attractive offers and flexible payment schemes to offset inflation and entice buyers. Experts suggest that there are promising signs of improved demand among the general populace, partly fueled by a good monsoon that is expected to enhance rural incomes.

Market Trends and Expectations
Industry leaders report that the premium segment has experienced remarkable growth this year, outpacing mass-market categories, which have remained stable. Predictions indicate a surge in demand as the Diwali season approaches, thanks to better agricultural returns from the monsoon.

Flexible Payment Options
To cater to evolving consumer preferences, brands are offering various incentives and installment payment plans for premium products. This trend is particularly evident in urban areas, where consumers are eager to upgrade their appliances. Industry insiders anticipate a significant increase in value sales compared to last year.

Rising Sales Across Categories
According to industry forecasts, the festive season could see a 35% year-on-year increase in sales. The demand for LED TVs and washing machines has already surpassed estimates since the onset of the Onam festival. As consumer interest in premium items rises, brands are optimistic about strong sales during Diwali.

Consumer Behavior Shifts
Experts indicate that consumers are increasingly favoring products that offer better value propositions, even if it means spending more. Despite a slowdown in consumer spending in recent quarters, favorable economic indicators are boosting consumer confidence. The good monsoon and controlled inflation are contributing to this optimistic outlook.

Emerging Markets and Opportunities
Brands like Voltas are witnessing a robust demand surge in tier-2 and tier-3 cities. Additionally, jewelry brands are introducing plans that protect consumers against fluctuating gold prices, enhancing appeal among buyers.

Attractive Financing Solutions
To stimulate demand further, companies like Hayer are offering flexible payment plans starting from as low as ₹994 per month. Urban demand is on the rise, and this innovative approach is helping to maintain festive shopping momentum, despite inflationary pressures.