In a bold move set to reshape Gurugram’s luxury housing landscape, real estate giant DLF Ltd. is planning an investment of approximately Rs. 8,000 crore to launch a premier housing project aimed at meeting India’s growing demand for ultra-luxury residences. Following the successful pre-launch of its latest project, ‘The Dahlias’ in DLF 5, Gurugram, the company is poised to create an exclusive residential development that aims to offer an unparalleled lifestyle to discerning buyers.

Key Highlights of ‘The Dahlias’: A Super-Luxury Offering

DLF’s Managing Director, Ashok Tyagi, shared the company’s optimism in a recent analyst call, projecting revenue of Rs. 26,000 crore based on current pre-launch pricing. The project will encompass around 420 high-end apartments, each beginning at a minimum size of 10,300 square feet. With essential approvals in place, DLF has received an encouraging response from potential buyers eager for ultra-premium residences, solidifying Gurugram’s reputation as a luxury real estate hotspot.

Price and Costs of ‘The Dahlias’ Apartments

Tyagi further revealed that the project will have a construction cost of around Rs. 18,000 per square foot due to extensive infrastructure elements, including an artificial lake and an expansive 400,000 square-foot clubhouse. Meanwhile, the current selling price is estimated at about Rs. 1 lakh per square foot for carpet area, underscoring the project’s high-end appeal and exclusivity.

Akash Ohri, Joint Managing Director of DLF Home Developers, emphasized that ‘The Dahlias’ will surpass the company’s previous ultra-luxury project, ‘The Camellias,’ which has already achieved landmark success in Gurugram’s real estate market. Ohri noted that recent secondary market transactions for ‘The Camellias’ have exceeded Rs. 100 crore per apartment, illustrating the growing appetite for high-value properties. He expressed satisfaction with the initial response to ‘The Dahlias,’ stating, “People today seek the finest lifestyle money can buy, and ‘The Dahlias’ delivers on that promise.”

Replicating the Success of ‘The Camellias’

DLF is confident of replicating the success it witnessed with ‘The Camellias,’ which generated nearly Rs. 12,500 crore in revenue—far exceeding the initial forecast of Rs. 7,000 crore. This new project is expected to draw similar interest from ultra-high-net-worth individuals, given its premium offerings and strategic location within Gurugram.

Target Sales and Expansion Plans in Mumbai and Goa

With this high-value project, DLF is optimistic about achieving its sales guidance of Rs. 17,000 crore for the current fiscal year. The company has an ambitious launch pipeline for the remainder of the fiscal year, including planned projects in key markets like Mumbai and Goa. Capitalizing on strong residential demand, DLF reported a 66% rise in its sales bookings during the first half of the fiscal year, reaching Rs. 7,094 crore compared to Rs. 4,268 crore in the same period last year. The company’s first-quarter sales bookings soared over threefold to Rs. 6,400 crore from Rs. 2,040 crore year-on-year, underscoring the robust performance in India’s luxury real estate segment.

DLF’s continued investment in ultra-luxury projects like ‘The Dahlias’ not only reinforces its standing in India’s premier real estate sector but also signals the growing appetite for high-end properties among affluent buyers. With a strong pipeline and significant investments in new projects, DLF is setting the stage for continued growth and success in the evolving landscape of Indian luxury real estate.